We are on a mission to become the #1 Cold Email agency in the world. I believe we are on track for that. We need to be known for that as well. A big part of us growing our marketing agency is creating content on our youtube channel. We want to take complex ideas from the lead gen industry and create simple talking head videos explaining them. Part of this is editting videos to be concise, engaging and help explain the concepts.
We are incredibly good at booking meetings through cold email campaigns. However the topics such as ...
-Using google apis to custom build lead lists
-Explaining limitations of linkedin automation outreach
-How to stay out of spam at scale
Are very complex topics to explain, and when a client tells me their goal, I have lightbulb moment of how we can execute it right away, because I know whats possible. However our clients dont understand how 1 of these processes work, let alone the 5-10 you need to know to have that lightbulb moment. During a demo, I can walk through in 5-10 minutes and build that lightbulb moment, however it could be done much better with youtube content. Our youtube content is focused around creating educational videos on the processes of outbound sales, so business owners and sales reps can replicate it themselves. Part of this is releasing templates, and downloads and we post all of those in our free skool community, funneling the high intent views to sign up.
We have a production studio here in CDMX where we make all the content, however we are currently relying on external agencies to manage the post production. While they do great, we would like to supplement what they are doing with other videos from an in house editor who can work side by side with our founder to bring these ideas and tutorials to life.
Everything will be provided in our office space such as computer for editting, camera equipment, production set, lighting etc.
You will need to understand how to edit videos, use editting softwares, create thumbnails in PS.
You will also be responsible for managing youtube channel such as responding to comments, scheduling postings, populating descriptions, crossposting our content as linkedin posts, skool.com posts for our community.